The most important change concerns another aspect: the business messaging functions , i.e. those that a customer has with a company's WhatsApp Business account . The new privacy policy warns users that the messaging service cannot read chats between customer and business accounts, but this is not the case for the company. Businesses often need hosting services to manage their communication and therefore may acquire user data and chats in their clouds and use them for marketing purposes . Mark Zuckerberg's response to this risk was the introduction of new conditions of use , in which he announced that he wanted to clearly indicate business accounts so that the user knows who he is talking to, so as to make communication between individuals and companies safer, more effective and simpler.

Manage your customers easily and independently! FIND HOW Manage WhatsApp Number List your customers FIND HOW WhatsApp: what changes for users Even if the conversations will remain private and encrypted, the announcement of the new privacy policy has raised doubts among users, especially because those who do not accept it will face a gradual loss of WhatsApp functions . The most important change concerns another aspect: the business messaging functions , i.e. those that a customer has with a company's WhatsApp Business account . The new privacy policy warns users that the messaging service cannot read chats between customer and business accounts, but this is not the case for the company. Businesses often need hosting services to manage their communication and therefore may acquire user data and chats in their clouds and use them for marketing purposes .



Mark Zuckerberg's response to this risk was the introduction of new conditions of use , in which he announced that he wanted to clearly indicate business accounts so that the user knows who he is talking to, so as to make communication between individuals and companies safer, more effective and simpler. Manage your customers easily and independently! FIND HOW Manage your customers FIND HOW WhatsApp: what changes for users Even if the conversations will remain private and encrypted, the announcement of the new privacy policy has raised doubts among users, especially because those who do not accept it will face a gradual loss of WhatsApp functions .