In this way, you can benefit from many new features of Universal Analytics without facing serious problems for your e-commerce tracking. With this approach, you can comply with Google's new standards for tracking code. Future – Looking ahead, Google has released the Advanced E-Commerce feature for Universal Analytics. This update offers you a much more powerful viewing experience. For example, you will now have better tracking of pre-purchase behavior and product and promotional views. In this way, you will be able to better understand the impact of site design and marketing on conversions. The choice you make will depend on the specific needs of your business and how the available e-commerce tracking option supports your decision-making process. Even if you have various update approaches for e-commerce, you do not have the opportunity to make any choices about switching to Universal Analytics.


Google is currently in the third phase of the update and has started updating accounts automatically. Even if you do not do anything, Google will automatically update your account. Below we take a look at three options for relabeling: Classic Google Analytics Chinese Singapore Phone Number List tagging. Universal Analytics tagging. Advanced E-Commerce tagging. Classic Google Analytics Tagging There's a saying among machinists, engineers and mechanics: If something isn't broken, don't try to fix it. This is the shortest way to explain this. If you're happy with your ecommerce tracking option working today, you don't need to do anything. Your tracking code will continue to do its part in the future. Google has not announced a clear date when the tracking code will no longer work.



The existing tracking code library has not been removed yet. The removal will be carried out in the fourth stage according to Google's schedule. We are currently in the third stage. Even if the old ga.js library is removed in the fourth stage, it will continue to be supported for a while. According to Google's statement, data from removed features can be processed for a minimum of two more years. The problem with this option is that you will not be able to benefit from the new features offered by the new Universal Analytics tracking code library analytics.js. As a result, you will not have the opportunity to benefit from the many advantages that Google has to offer. However, even though you can run both tracking code libraries on your site at the same time, Google does not recommend it. Because Google states that in such a situation, you may receive incorrect reports.