Regardless of how many marketing channels we have invented, email marketing remains the most effective for two important reasons: These are assets owned by your brand, so they won't go anywhere overnight (unlike organic rankings which always could). It's highly targeted: Your subscribers already know this, so they're likely to engage and convert, especially if your emails are well-timed and personalized. Yet, email fatigue is due to the fact that consumers are being bombarded with more and more marketing emails, especially in the e -commerce industry , where every brand sends out special offers on a weekly or even regular basis. daily. Here are some email marketing tricks that help you get conversions in the e-commerce industry: 1. Find the perfect frequency for emails If you send emails too often, your customers will feel overwhelmed and start ignoring your emails. Worse yet, they may unsubscribe from your emails.



And, even worse, they could flag your emails as spam, causing Denmark Phone Number all sorts of problems for you in the future. Sending marketing emails less frequently might seem like the obvious solution, but many studies suggest that sending emails too infrequently causes just as many problems as sending them too frequently. For example: Missed branding opportunities : If customers aren't getting many emails from you - but are getting emails from your competitors - you're missing out on keeping your brand top-of-mind. Sales opportunities are missed. The less often you contact customers via email, the less likely you are to encourage them to purchase. You could damage your reputation as a sender. If you don't send marketing emails at least once a month, you will fail to build a solid sender history and your emails could be blocked. You will struggle to keep a clean list. Email addresses can deteriorate quickly. If you send emails less than once a month, it will take you longer to spot invalid email addresses and maintain a clean list.




So, what can be done to develop the ideal balance between too many and too few marketing emails? It depends, but don't send them more often than once a week. In fact, in most cases once a week can be a perfect frequency, because your customers won't have time to forget about you. Actually, there might be a better approach: Segment the list and vary the frequency from segment to segment. 2. Segment the list First, segment your email recipients into three categories: Primary : These recipients actively engage with emails, opening, deleting, or taking action on a regular basis. Secondary : These recipients receive many promotional emails but only engage with a small percentage of them. Dead : These recipients almost never do anything with their marketing emails. These accounts are probably abandoned emails. So approach each category differently. Focus especially on the main recipients, because they are the most valuable.