FOMO In particular, Clubhouse plays on the so-called FOMO ( Fear Of Missing Out ), that is, the fear of being cut off from an opportunity for social interaction. This form of social anxiety pushes even the most fearful to intervene in the conversation. Naturally, all this is supported by the possibility of expressing oneself only through voice and not video, breaking down in most cases the barriers that push us to stay within our comfort zone and remain "only" passive listeners. ideas.


First of all, the platform is democratic and thanks to the moderators everyone Germany Phone Number Data can intervene, this marks a fundamental step: the possibility of relating to the brand in real-time. Unlike the podcast where the message is spread in a unidirectional and on-demand manner, communication on Clubhouse is bi-directional and scheduled. This scenario is certainly opening up a new era for Influencer Marketing . FOMO In particular, Clubhouse plays on the so-called FOMO ( Fear Of Missing Out ), that is, the fear of being cut off from an opportunity for social interaction. This form of social anxiety pushes even the most fearful to intervene in the conversation. Naturally, all this is supported by the possibility of expressing oneself only through voice and not video, breaking down in most cases the barriers that push us to stay within our comfort zone and remain "only" passive listeners.




This is what clubhouse is all about: genius and knowledge of human nature. Clubhouse for marketing On the marketing side, social media is still to be discovered, but it has already given us some interesting ideas. First of all, the platform is democratic and thanks to the moderators everyone can intervene, this marks a fundamental step: the possibility of relating to the brand in real-time. Unlike the podcast where the message is spread in a unidirectional and on-demand manner, communication on Clubhouse is bi-directional and scheduled. This scenario is certainly opening up a new era for Influencer Marketing .