One of the important components of the promotion strategy is studying the promotion methods and their effectiveness among competitors. In this way, you can get information about where it is best to promote your product, what should be used for promotion, what channels should be used, etc. In this article, we will consider the TOP-10 services that will help our readers find out information and check the competitors' website.
Mention
This tool is used by more than 500 thousand companies worldwide, including Microsoft, ASOS and others. The tool is needed to track mentions of your brand or website on other sources and resources.
Currently, support for over 40 languages is available, so if your competitor's site is mentioned on almost any forum, site, blog or news item, you will definitely find out about it, even if the mention does not contain a backlink.
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The service has a free version and three paid ones, and prices start at just $29 per month.
Netpeak Checker
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Netpeak Checker is one of the basic tools that every SEO specialist should have. The checker allows you to conduct a comprehensive assessment of competitors, analyze the link profile and the quality of sites for subsequent link placement, analyze URLs by 1000+ parameters, collect information about URLs based on data from MOZ, Ahrefs, SEMRush, etc.
For those who have not used the tool yet, a 14-day trial version is offered. Paid plans start at $13.3 per month.
SEMRush
One of the best services for complex analysis. In our opinion, the tool is poorly suited for link mass analysis and position removal, but it has one much more useful and interesting function - traffic source analysis, which is very important when checking competitor sites.
Do you want to track your competitors' traffic? Find out where most visitors come from whence they come to your competitors' site? Since you don't have access to competitor analytics (unfortunately), SEMRush can be very useful.
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The special feature of the function is the fact that the service provides information not only about traffic sources (direct, search, referral, etc.), but directly indicates the sites from which the largest number of visitors come to the site.
Ahrefs Site Explorer
Without a doubt, the best
shopify website design tool for analyzing the link mass of a site. With its help, you can easily check the site and determine where your competitor is located, what sources mention it, and also from which links the most traffic comes.
Ahrefs Site Explorer
In addition, it is a perfect tool for creating your own link mass based on the analysis of the competitors' link profile. Therefore, if you are planning link promotion, be sure to use this tool.
In our opinion, this tool can hardly be called the best for link mass analysis. However, it is a great addition to Ahrefs as a tool for checking the quality of donors. One of the key parameters of the service for checking sites for link mass is the ability to check the quality and subject matter of the donor using Trust/Citation Flow indicators.
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A free version of the service is available, but the functionality is limited to 15 checks per day. Paid plans start at $50 per month.
iSpionage
The service, designed to check competitors' keywords, has a database of 22 million words. It allows you to identify competitors in Google Adwords, shows the PPC and SEO strategy used, allows you to make a list of used keywords, evaluates the monthly budget of competitors and allows you to perform many additional checks that will help to form, together with other tools, a complete picture of the competitors' promotion strategy.
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The service is available in a free version (up to 10 reports available daily) and three paid plans with a minimum price of $59 per month.
SpySerp
We couldn't miss our service, which allows you not only to track the positions of your own site, but also to take positions of competitor sites, track their movement in the TOP, and also check competitor sites, conducting a comparative analysis.
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BuiltWith
One of the few services that allows you to collect technical information about your competitor's website. Do you want to know what server, technologies or supporting systems your competitor uses? You can check this with BuiltWith.
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The service is absolutely free, which is another advantage of using it. If you need additional data that cannot be obtained using this tool, we recommend using SimilarTech - another service that collects and displays information about a competitor's site.
BuzzSumo
Service for checking social activity of websites. This tool has, without exaggeration, the widest and best functionality among all existing ones. If you need to check which articles of competitors receive the most tweets (and who exactly tweeted or retweeted), likes or which materials are best shared on Facebook, then this service will be indispensable for you in the future.
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The service has free functionality, but the number of possible checks per day is limited. Paid functionality is presented by 4 tariffs, the cost starts from $99 per month.
Let's conclude: all the above services will be more than enough to conduct a comprehensive and full analysis of your competitors' website. Our list is not exhaustive and can be supplemented with other tools. What services do you use to check your competitors? Write in the comments and we will add them to the list!
